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PATRALA

PATRALA is a map-like framework that describes positions on the journey of stakeholders as they encounter the mission of a business or organization. PATRALA is useful for thinking through relationship building and Kingdom encounter in marketing, sales, and user/customer-support. It’s Contextualization is useful in the Economic Enterprise and Shared Project modes of The Four Modes model framework. It can by used in a complimentary “stack” with Emergent Leadership for leadership development and The Journey Map framework for personal and communal spiritual journey.

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